Armaly Brands products are the choice of more than two thirds of consumer and professional buyers who prefer polyester sponges. The Estracell®and AutoShow® brands lead their segments with market share of over 75% and 50% respectively.
The Armaly ProPlus® brand is the leader in the traditional DIY base, which enjoys a 35% market share. Armaly Brands continues its impressive growth, with recent distribution expansions and additions to its brand portfolio. In 2010, Armaly Brands acquired Brillo®, the world’s most recognized cleaning brand, and continued its history of innovation with the introduction of a new line of Brillo® Estracell® …More Sanitary! products.
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